With the growing ubiquity of the internet and online business practices, a South Florida furniture store has decided to get some expert help with their online operations, hoping to improve the sales process, and make it more convenient for its customers to browse and buy furniture and bar stools online.
City Furniture, a Tamarac-based furniture chain, went to software expert IBM, and asked for help in utilizing online data for the company. The software giant accepted, and created three new apps for the company, which it will be rolling out to its sales associates at selected locations. The new apps are set to be received by 400 City Furniture sales associates at 12 of the chain’s branches, as well as in 12 Ashley Furniture HomeStore Showrooms across South Florida.
The apps were designed for a more convenient customer-store interaction process, complete with personalized product recommendations for each customer, streamlined payment process, and better product delivery scheduling for a more efficient and convenient experience.
IBM’s Global Managing Director and General Manager for the Consumer Industry, Mr. Laurence Haziot, said that the aim of the apps was to deliver the innovations offered by online shopping, in order to make the brick-and-mortar experience more convenient.
Haziot has pointed out that the consumers of today are more savvy than ever before, using the vast stores of information on the internet to do research on products way before they even step foot inside a store’s premises. This means that, in order for retailers to stay in tune with customers, it has become necessary for them to bring in the new developments in interaction and engagement technology. He adds that the apps will allow City Furniture associates to tap into and make use of the relevant product and customer data.
The three apps are:
- Sales Assist: Rebranded by City Furniture, now known as ASAP (Accelerating Sale Associates’ Performance), the app grants access to City Furniture’s inventory, as well as giving associates the information needed to make personalized recommendations to customers, as well as allowing for choosing payment preferences and the like.
- Payments: App that lets employees of the chain to finish transactions with customers instantly.
- Finance: Allows customers to apply for retail financing through either a City Furniture or an Ashley Furniture consumer finance account.
City Furniture’s President, Keith Koenig, stated that the company was founded on the idea of providing its customers with top-notch service and convenience, and that these apps were aimed towards that, allowing customers to browse products, such as bar stools online.