The term boutique hotel was coined by Steve Rubel in the 1980’s. He used boutique hotel to describe Morgan’s property on Madison Avenue in Manhattan that has more than 10 rooms. If less than 10 rooms are being offered, a better term to be used is bed & breakfast or inn. In Thailand, boutique hotel in Sukhumvit offers a range of rooms from the comfy, cosy, classy and connecting rooms that make guests feel at home.
Boutique hotels are undoubtedly popular for today’s generation of travellers because of the more personal ambience. The property usually exudes an engaging personality which the target audience finds comfortable. Many of the more affluent travellers express their preference for boutique hotels because of its uniqueness from the uniformed staff, interior décor and food and beverage options. Hotel guests are willing to pay extra for the experience.
Boutique hotels are not quaint or old fashioned. Usually boutique hotels have been the result of renovated structures or traditional historic hotels. Some have been newly built and developed in the past 30 years with standardized features. Some are independently owned and managed while others are a part of a hotel chain. Boutique hotels that have been developed through the franchise system are more standardized with an international/local reservation system and marketing program for brand presence.
The boutique market seized the opportunity when big hotels minimized or eliminated food and beverage service. Boutique hotels developed the amenity into a feature that generated a profitable cash flow. Empty spaces in the hotel roof were transformed into rooftop cocktail bars while the pool side and garden became an exclusive dining venue.
Boutique hotels have sprouted in unattractive locations that are outside the usual tourist zones. As a result, the boutique hotel was able to offer more intimacy with more opportunity for local interaction. Levels of luxury and comfort were also increased to become more distinctive.
The stylish and modern boutique hotel in Sukhumvit is situated in the urban jungle of Bangkok. The hotel has an open concept design to create a light, cool and calming environment that effectively harmonizes with the modern and contemporary ambience of Sukhumvit.