Branding is one of the crucial tasks in the process of establishing a hotel or a resort. In the highly competitive hospitality industry, it is compulsory to develop a strong brand identity for your hotel or resort in order to grab the attention of the customers and keep them coming back.
The right branding in Thailand for your hospitality business should be able to convey a clear message to the customers and entice them to use your services. The brand must be able to set you clearly ahead of the competitors and ensure your customers recommend you to others.
Before deciding the branding in Thailand strategy for your hotel, first determine your target audience and their preferences and requirements from the hotel. Develop clear cut strategy on how you will work to satisfy the needs of your guests. Most of these details can be found from your business plan where you highlight the goals of the business.
Proper branding helps to increase the reputation of your hotel and attract guests looking for unique and satisfying experiences. It is important to provide a unified branding experience for your guests by maintaining the brand identity in all the websites, social media content, advertisements, signage, stationary and other marketing materials of the hotel. Maintaining a single theme across all the marketing and branding materials improves brand recall value by allowing the customers to develop emotional connect with your hotel.
The prices of rooms is a game changer when it comes to hotel branding in Thailand and should be based on the brand identity of the hotel. For example, if you are branding your hotel as an affordable luxury hotel, the room rates should be affordable and competitive and if your hotel is a premium luxury segment, the room rates should be on the higher side of the spectrum. The room rates should be on par with the competitor’s prices in order to be able to attract the customers and turn them to your loyal customers.
Hotels should spend time and resources on developing the right hotel branding in Thailand by identifying the target audience and speaking to them directly about the unique services and amenities offered by the hotel. A clear branding strategy helps the hotels to win over competitors and earn major revenues.