“Go Local” Campaign To Boost Tourism In Secondary Destinations

Is it your first time to visit Bangkok? If so, it is worth spending a few minutes to check the type of hotel and whether the neighbourhood is good. If you prefer a trendy place with fine restaurants serving local and international cuisine, your best option is Sathorn Hotel that is two minutes walk away from MRT Lumpini Station.

In 2017, Thailand managed to attract 35.5 million tourists; however, the country is not yet satisfied. There is challenge still to be overcome. Tourists must be spread all over the country and not concentrated on the capital city of Bangkok and a handful of beach resorts.

According to TanesPetsuwan, deputy governor of marketing communications of Tourism Authority of Thailand (TAT), the focus of the organization is to highlight 55 provinces and their tourism assets. These secondary provinces can be an alternative destination of 10 million tourists annually.

Of the 35 million plus tourists that visited Thailand last year, more than 20 million stayed in Bangkok. The rest headed to popular beach resorts in Phuket, Krabi, Samui Island and Pattaya on Thailand’s eastern seaboard. Based on estimates, only 3 to 4 million tourists visited North and Northeast Thailand.

In order to boost tourism beyond Bangkok and beach destinations, Tanes said their priority is to create MOU’s with international airlines so that will add more flights. MOU’s have been concluded with Ethad, Emirates and Qatar Airways, three of the airlines that will link Thailand to source markets in Europe. Last year, TAT was also able to sign an MOU with Turkish Airlines that will provide budget support for promotions, travel agencies and media familiarization trips from key countries in Europe.

A grassroots initiative called “go local” is a campaign that will drive tourism to 55 secondary destinations to boost domestic earnings to $300 million. The “go local” will target tourists looking for distinctive Thai experience.

If the target destination is Bangkok, you can book accommodations at Sathorn Hotel where you will experience a productive and memorable stay. Sathorn is home to luxury experiences from abundant fine dining choices to simple gourmet options. At the end of the day, you can relax at the Lumpini Park, a garden oasis in the city.

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