Weddings and honeymoons comprise the billion-dollar earners in the tourism industry of Asia. Furthermore, Thailand is a top spot in the region for weddings.
The “Amazing Thailand Romance Trade Meets” event
There were 73 buyers coming from 15 countries that met with about 116 local operators in Thailand, promoting the wedding business with an aim of making the country part of the best international destinations for this sector.
The Tourism Authority of Thailand organised the “Amazing Thailand Romance Trade Meets” events last May in Bangkok and Krabi. They aimed to advocate the country as a major wedding and honeymoon destination for couples, according to TAT’s deputy governor for International Marketing Juthaporn Rerngronasa. According to her, the country is already at the 6th place for this market and also the most desired destination in Asia, and an upcoming destination for the African and Middle Eastern markets.
She added that there is a solid record from markets like the United States, Chile, Argentina, Brazil, Canada, the United Arab Emirates, France, Australia, Taiwan, Hong Kong, China, South Korea, Japan, Indonesia and Malaysia.
The representatives from these countries joined business and networking sessions alongside 64 local sellers at the event in Bangkok, representing destination management companies, event planners, resorts and hotels based in the country.
At the event held in Krabi, they met with local Thai sellers coming from 52 companies – primarily resorts from the South. The operators that focused on the Indian market were not in attendance at the events since they had other agendas and plans, according to Juthaporn.
Wedding business in Thailand
As mentioned by TAT, the wedding business in the world values at $298 billion, $80 million comes from the overseas weddings.
Amnart Laosirimongkol, Nakamanda Resort and Spa Krabi’s director of operations said that their property was developed specifically to serve weddings and honeymoons.
This event was just the start. The TAT’s efforts will surely attract couples to either a wedding hotel in Bangkok or a honeymoon resort in Krabi. As a result, the country will evolve to be a top destination in the world for weddings and honeymoons.