Roland Sands, well-known motorcycle businessman, is also known in any racing competitions because of the records he broke as well as the bones that crashed by doing so. His riding years are over at the age of 29 years old and decided to be employed full time in the motorcycle parts company that his father owned. As soon as his father’s company was sold, Sands decided to open his own which is now known as Roland Sands Designs. Unlike his father’s company, Sands’ is dedicated in developing custom made parts, apparel as well as riding accessories.
Roland Sands is now 41 years old and is considered to be one of the most successful businessmen in the motorcycle industry. His latest projects include creating complicated custom designs for the worldwide brand such as Yamaha, BMW, and Indian Motorcycle. These are only the tip of his clients who referred to him as one of their best designers.
Sands shared how he started riding a motorcycle when he was only 5 years old and when he turned 16, he started joining races. Soon, he was able to make a name for himself at the Willow Springs International Raceway located at Antelope Valley. Though he admitted that he enjoyed winning, a race is not complete without crashing which means there are parts that need to be fixed after.
He considered himself as an independent individual thus when he was only 19 years old, he is the one performing repairs on his bikes right after the race. He considered this as his full time job at that time despite being employed as well in his father’s company. Perry Sands, Roland’s father, owns the Performance Machine business. He had no idea that these experiences as well as working for his father would be a great experience for him and he would later in life use all of this for the path that was laid before him. Sands learned custom design at his father’s company and this is what he used later on to start his own company. He offered not just regular motorcycle parts but customized ones.