Archive for Business

Latest Trends In Video Marketing

The rising popularity of social media and mobile internet has led to growing demand for video marketing. Marketers are compelled to use the latest trends in video marketing to make their brand stand out from the competition and engage the viewers.

According to Brisbane video production firms, well created videos help brands to improve viewers’ engagement and the brand recall value. They help companies to attract viewers to the website and turn them into loyal customers.

If you are planning to create video marketing strategy for your brand, here are the top three video marketing trends at present suggested by the top Brisbane video production houses, which are going to rule the market.

  • Companies are investing a lot of budget in Brisbane video production to create flashy, attention grabbing ‘stories’ for a host of social media platforms. The ease of creating brand ‘stories’ led to a lot of clutter on the social media apps and led to severe competition for the attention of the viewers. The latest trend is to create compelling ‘stories’ for brands that not only grab the attention of the viewers but also create a strong emotional connect and stay with the viewer for more than few seconds.
  • Live streaming is gaining popularity over pre-recorded videos. Live streaming improves the audience engagement and increases the time span of the viewing. According to study by Social Media Today, users prefer to watch live videos for longer durations than the pre-recorded videos. The excitement of engaging with a celebrity or a brand in real-time encourages the viewers to participate in live sessions. With this raising popularity, social media will improve their set-ups to support high quality live videos. Brands are also expected to use a majority of their video promotion budgets on creating live video sessions that engage with the clients in real-time.
  • Explainer videos that guide the audience on how to do or make something, will continue to go viral. According to Brisbane video production houses, the short videos are easy to share and quick to view. The popularity of explainer videos will encourage brand marketers to create short videos about tackling different problems in real life. As these videos can be created to address any problem or task, the possibilities are endless.
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Why Choose Knightsbridge Foreign Exchange As Your Broker

If you want to buy or sell international currencies, you need the best deal and optimum service by finding a professional currency broker like Knightsbridge Foreign Exchange. They work with a team of brokers that are specialized in forex markets, where they can exactly achieve competitive exchange rates. The specialist broker can offer their forex services for any business or individual. They just need to be reliable and reputable especially that you’re entrusting your foreign currencies with them.

First you need to choose a currency broker like the Knightsbridge Foreign Exchange. They are a reputable company to register your money service business and regulated by the HM Revenue and Customs. Aside from this company, there are many other firms offering the same excellent service. However, you can choose them as they can do wonders with the trading of your foreign currencies.

To prove their identity, they will require you some documents. Opening an exchange account will not make you responsible for the trade, but if you wish to trade, you can opt for this forex broker to help you anytime. Before you buy a desired currency at your request, they will ask about market-related questions you had in exchange for the foreign currency rates. You can specify your account or which overseas destination you intend to go.

If you have to entrust your foreign currencies with a forex broker, they can likely offer you a better rate than what high street banks can do to your foreign currencies. A currency exchange broker like Knightsbridge Foreign Exchange can respond quickly to the markets to get the best deals.

If you have money that’s ready to go, you can opt for their service to get the best possible live price and you don’t have to approach a high street bank for such foreign currency exchange.

If you have an account with this forex broker, you can also receive personal services. They’ll ask you all about the transactions you wish to perform with your money, and it’s all about foreign exchange rates. They can showcase their knowledge and expertise more than what you find in banks; however, they will work for you for a fee.

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Emerging Trends In The Hotel Industry

The hotel and hospitality industry is getting competitive each passing day. With the entry of many brands and chains in the hotel industry, hotels are trying each and every trick in the book to stand out and stay ahead of competition. The expectations of the hotel guests are going up and hotels are forced to try new designs and creative ideas to lure guests.

From changing designs to modern hotel fitouts in Canberra, here are the latest trends in hotel designs

  1. Hotels are trying to offer unique experiences to different demographics by creating different brands for diverse offerings. Hotels have to appeal to the diverse demographics to increase their business and they use impactful designs and fitouts to diversify their offerings.
  2. Today’s generation of guests looks for bespoke experiences in the hotels. They look out for personalization of services that make them feel important. Hotels have to work harder to capture guest preferences in each and every aspect of their stay. They have to track the minute details starting with their favourite coffee to their preferred lighting and create tailor-made holidays to suit the preferences of the guests. Hotels are making use of Big data to personalize the services and offer bespoke hotel experiences to the guests.
  3. Hotel industry generates tons and tons of waste every year. With increased awareness among the guests, there is a new trend of zero-waste, environmentally sustainable hotels coming up all over the world.
  4. Hotel lobbies are being reinvented as community spaces. New age hotel fitouts in Canberra help to design lobbies as social hubs where guests can socialize and collaborate. Gone are the days, where the lobby was just a check-in facility, modern hotel lobbies are working harder, with events and facilities to keep them active throughout the day.
  5. Wellbeing is the trendiest buzz word in hotel industry. New age hotels are coming up a number of facilities like health clubs, fitness centres, yoga rooms or yoga mats in guest rooms, juice bars and organic food.
  6. With increased competition, hotels are forced to diversify and offer diverse accommodation options to the guests. They are looking for new designs in rooms and hotel fitouts in Canberra to offer a luxurious and personalized experience to the guests.
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New Audio App Aims To Connect Trainers To Phone Users

An iPhone app, from Ethan Agarwal’s Aaptiv company, aims to connect users to a personal trainer regardless of where they are for convenience, to meet demands in an industry that’s always changing and gaining new fads. Word from company owner says that they might go public sometime in the near future.

According to the company owner and founder, he wanted to make something that would allow people to connect with personal trainers regardless of location. He says that he came up with that idea back when he was a consultant at McKinsey & Co., back when he gained 40lbs. He wanted to get back in shape, but he couldn’t find a personal trainer that was easily accessible from the places he worked in.

It was then, he said, that he saw the opportunity to create an app that would help connecting people to a personal trainer regardless of where they are at lower costs. The new app was set apart from the rest thanks to using audio, covering workouts ranging from yoga to marathon training, with coaches and trainers narrating the tracks for the app.

The app is available for subscribers, with  a monthly fee of $14.99, or $180 annually, compared to the usual annual membership fee of $99.99. According to the company data, the vast majority of its new members, about 90% pay for the annual plan. President  Harley Miller of Insight Venture Partners; the firm supporting Aaptiv, says that this is because the field Aaptiv is in lends itself well to long term commitments.

Agarwal says that Aaptiv might go public in 2020, though they’re considering carefully so as to avoid the same end as the boutique fitness brand, SoulCycle, which was forced to close by pulling its IPO registration last May, three years after having filled it.

One of the major criticisms leveled at companies like SoulCycle was that they only functioned in major metropolitan areas where people would usually pay about $35 for every class. Agarwal is working to make sure that Aaptiv is affordable and accessible regardless of location, saying that it’s his job to create a product as well as to inspire and motivate people while ensuring a sound business.

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What Leonardo González Dellán Considers For A Successful Restaurant

A new restaurant owner is often warned about having to work long hours just to earn the amount of money you earn from an 8-hours job. Sadly, for many restaurateurs, this fact is really true. Everything they own is tied up in their restaurant and it consumes most of their time. This is usually what happens when you own an independent restaurant. They may be surviving, but can you classify them as a restaurant success story. This is the concept that Leonardo González Dellán started with until he finally made it in Venezuela.

So how does a restaurant become successful? While defining success in this business can be different from various owners, but the key to its success will be the same, such as:

  • Food

As what Leonardo González Dellán does to his business, customers should like and enjoy what you’re serving. Your menu must include a meal that is well prepared with quality ingredients. If you do that, you can expect your customers to come back for more.

  • Service

Customers prefer a business where they are treated well. If you have great customer service with great food, your customer will come back for a great dining experience. If the experience is not enjoyable, they will look for better restaurants that can provide them with care and respect. You may need to train your employees to have the best impact on your customers.

  • Cleanliness

To have a worthwhile dining experience, you need to provide cleanliness in your restaurant premises. You need to present your restaurant well to potential customers so they consider it clean and sanitary. They will consider the food that you serve through the cleanliness issues they encounter in your restaurant. So ensure your physical building and hygiene are taken into consideration.

  • Cost Control

You need to control your cost so your business won’t suffer. While your customers may not notice the administrative part of your business, they will see the results that it projects. If the costs start to escalate, restaurant owners will need to do something to avoid a serious problem in the business.

According to Leonardo González Dellán, the easiest way to control the costs is to ensure that the menu items are properly accounted for before you serve your menu. You need to monitor the cost to ensure they fit your budget.

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New Airports Received Approval In Thailand

Thailand has recently faced a lot of issues including the closure of the famous Maya Bay because of the result of over tourism. During the same time, the board of directors of the Airports of Thailand decided to approve the proposed airports. There will be two new facilities to be constructed – first is in Phuket while the other one in Chiang Mai. The measure is necessary because of the increasing number of arrivals. Many travellers are hoping to visit Chiang Mai best restaurant while others wish to experience the beaches in Phuket.

These are two of the hotspots for tourists in Thailand but each of them only has a single operating airport. The new airports are expected to meet the rise in tourist arrivals. NitinaiSirismatthakarn, president of AOT, said that the two new airport will cost them about 60 billion baht while the construction will begin next year.

Chiang Mai’s second airport will be constructed in Ban Thi district located in Lamphun. Phuket’s site, on the one hand, will be at Ban KhokKruaddistrict which is found in Pang Nga. These two new airports are expected to be finished by 2025 at the very minimum. When these are operational, they will be able to handle 10 million more arrivals.

With regards to the closure of the Maya Bay, the area became a victim because of too much popularity after it was featured in a Leonardo DiCaprio 2000 movie called The Beach. It is located in Koh Phi PhiLeh and ever since the movie it has received a lot of attention in the past two decades. There are instances where 5,000 people are coming at once on a single day using boats from Krabi or Phuket especially during peak season.

In the end, coral reefs were affected because of the number of activities such as power boating, swimming and snorkelling. Studies have shown the 72 per cent of the coral reefs of Thailand are now in grave danger because of deterioration in the past decade. As Maya Bay closes, perhaps tourists can find other places to visit and experiences such as Chiang Mai best restaurant in order to taste the excellent local delicacies.

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