Aurora Launches New Canvas Product Line

The Aurora Specialty Textiles Group has recently announced the commercial release of a new canvas product line, to meet the demands set by the latest in printing technology as well as customer whims for new designs on their prints, such as Personalised Word Art.

The new product line, the Expressions Canvas line, was rolled-out by Aurora and inventories of the new products are now in stock, as well as the final stages of extensive field testing. The product has already been tested on profile on HP Latex (300 and 3000 Series) and Epson SureColor printers.

Aurora released a statement regarding their new product line, revealing some information on Expressions. The new line was treated with a new, proprietary coating Aurora themselves developed, and had been designed and engineered so as to maximize print output and work seamlessly with today’s latest digital printing equipment. The company stated product line was also designed to be cross compatible with other types of printers, such as eco-solvent, UV and latex printers, without a loss in quality or productivity for the printer.

Mark Shaneyfelt, Director of Print Media Sales and Marketing for Aurora, said that Expressions was introduced into the global market last September 2016, and has managed to become a favourite of Aurora’s customers, who report improved colour output, improved printer performance and greater ink efficiency.

The product line was also independently tested last 2016 by Color Concepts, in one of their facilities in Salt Lake City, Utah. The testing was done by comparing the Expressions product line with other, commonly used canvas brands of similar quality, which Expressions managed to outperform in the following areas:

  • Maintaining performance across different platforms
  • Broad colour gamut
  • Commercial quality-level printing speed

The Expression line was designed to meet the needs of the canvas market, whether extra large prints, ultra-high quality prints, or the inclusion of Personalised Word Art. The line includes Expressions Matte Expressions Satin, Expressions Semi-Gloss and Expressions Gloss. The complete product line is available for purchase at Aurora’s Yorkville, Illinois warehouse. The canvases are available at standard sizes, but can be customized measurements are available on demand.

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